Author:  David Lester
Published:  October 2008
List price:  £12.99
ISBN:  978 1 85458 447 2
10-digit ISBN: 
Edition:  1st
Binding:  Paperback
Dimensions:  234mm x 156mm
Extent:  224 pages

Synopsis:  Hot on the heels of the hugely successful How They Started, this next volume How They Started: Global Brands takes the question one step further and asks ‘How do you turn an idea in to a global business?’

Lots of us have ideas we think would make great businesses, yet most of us never do anything about these ideas. Probably because we just wouldn’t know where to start.

This book is about 21 people who acted on their idea, made the first steps to start their business and subsequently went on to turn it into a global brand. From adidas to eBay, for the first time in this detail, we reveal how some of the world’s biggest international businesses got of the ground, and those very first steps taken by their founders.

Our price:  £12.99