Author:  David Lester
Published:  June 2007
List price:  £12.99
ISBN:  978-1-85458-400-7
10-digit ISBN: 
Edition:  1st
Binding:  Paperback with flaps
Dimensions:  234mm x 156mm
Extent:  256 pages

Synopsis:  Thirty insightful accounts of how some of the most successful businesses and best known brands got started.

This inspiring book features in-depth interviews with founders of household brands such as Dyson, innocent Drinks, Cobra Beer, Bebo and many more. It investigates how these big brands started with a simple idea and turned it into a major business success. How They Started includes insightful details about how the businesses raised the money, tested the idea, sourced the supplies, made the first sale and found the right staff.

Insightful and inspiring, this book is for those of you who delight in watching Dragons' Den and The Apprentice. It’s for those of you who fancy yourself as an entrepreneur. Jam-packed with thought-provoking information of how the best started and genius tips on how you too can turn your idea into a thriving business, this is a must-have for anyone interested in how to become a success!

Our price:  £12.99